Superdry Clothing: popular than ever!
Founded in 2003, Superdry has proved it’s distinctive clothing range can last the distance. Now with stores in Covent Garden as well as many concession stores throughout the UK, Superdry don’t seem to be going anywhere.
After a recent visit to the London Convent Garden store, Superdry have expanded it’s clothing range dramatically with a huge selection of designs which still maintain their distinctive style.
During 2009 / 2010 Superdry will no doubt continue with great clothing lines, establishing themselves as one of the most popular street-wear labels for a long time.
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May 17, 2009 at 8:15 pm
i discovered Superdry in France couple of months ago in Paris in the multi brand store Citadium. What interested me was the mix of japanese culture and american style ala Onitsuka Tiger.
But after browsing ebay and the official store, i come to the same conclusion of your first paragraph : superdry hasn’t used the momentum David Beckham and the fashionability of this fusion of culture and instead went and made many unstylish (compared to the Osaka Series for example) designs, including way too many stores, Onitsuka Tiger for example has only 1 dedicated store in Paris.
I wouldn’t like Superdry to go to waste as Von Dutch did back in 2005 or so… anyway, i’ll keep on browsing for more stylish products online and see if SuperDry evolve into something more.