The David Beckham photo which made Superdry the brand it is today

Yes, it’s that picture again. The picture of David Beckham wearing Superdry’s Brad leather jacket. Although several years old, this picture is still associated with the Superdry label. It’s amazing though for Superdry who, before david beckham was only to be found in selected boutiques but who now is one of the most popular brands around.

But they deserve their popularity. Their fashionable, well fitted quality clothing is a joy to wear, with a distinctive vintage style which is unparrelled.