Superdry Clothing: popular than ever!

Founded in 2003, Superdry has proved it’s distinctive clothing range can last the distance. Now with stores in Covent Garden as well as many concession stores throughout the UK, Superdry don’t seem to be going anywhere.

After a recent visit to the London Convent Garden store, Superdry have expanded it’s clothing range dramatically with a huge selection of designs which still maintain their distinctive style.

During 2009 / 2010 Superdry will no doubt continue with great clothing lines, establishing themselves as one of the most popular street-wear labels for a long time.

Superdry at the Clothes Show Live

At my recent visit to the Clothes Show Live, held at the Birmingham NEC, I wasn’t surprised to see a very prominent Superdry stand. Superdry shared a enclosed stand with ‘Religion’ and was one of the most popular stands at the clothes show.

Superdry seem to have taken the fashion world by storm, being one of the most innovative and exciting brands which appeals to a wide audience. Where do Superdry go next?

The David Beckham photo which made Superdry the brand it is today

Yes, it’s that picture again. The picture of David Beckham wearing Superdry’s Brad leather jacket. Although several years old, this picture is still associated with the Superdry label. It’s amazing though for Superdry who, before david beckham was only to be found in selected boutiques but who now is one of the most popular brands around.

But they deserve their popularity. Their fashionable, well fitted quality clothing is a joy to wear, with a distinctive vintage style which is unparrelled.

Superdry Lo

The presence of Superdry shoes has been increasingly prevalent over the past few months. High street shops are stocking them and most popular online shoes e-tailers are also.

Are they any good? Well having not owned a pair I can’t really say but I can say they look pretty damn cool! Judge for yourself -

Yes, Superdry have done a great job in all areas of their clothing and shoes / boots range and are becoming very popular with the fashion conscious. I’m not sure if the Superdry range of shoes will compete with the likes of Converse but for a more quirky look they are perfect.

Superdry Lumberjack shirt

New to Superdry clothing is a stylish range of lumberjack shirts. Why do I say stylish? Well, when I think of lumberjack shirts I think of baggy and hard-wearing shirts which will last your lifetime. I was suprised to find that the Superdry shirt fit so well and looked so good on. These shirts are very good quality and priced about £45 (I bought mine from House of Fraser).

Osaka tshirt by Superdry

Originally made famous by David Beckham (below), the Osaka tshirt has a huge following. I bought a blue Osaka tshirt in the sale and it fit really well.

The Superdry Osaka tshirt now comes in a whole host of colours and are really easy to get hold of. I’m sure we’ll get tired of them one day but in the mean time – get one and join the Superdry revolution!

Superdry launch range of mens bags

I have recently seen on the net the new range of superdry bags. I personally love the designs and think they look really unique.  Superdry seems to be popping up everywhere now, they are really exploding in popularity. I was recently sent an ASOS magazine and Superdry featured heavily.

 

If you’re not that familiar with superdry, the mens fashion site Fashion Monkey have a good writeup on the brand history of Superdry.

Why I love Superdry

This site is dedicated to the fashion label Superdry. I really love this brand and am really excited about sharing it with you. I’ve been a fan for the last couple of years and now Superdy is regarded one of the ‘must seen in’ brands.

Superdry clothing has a very distinctive style which is cross between urban streetwear and retro.